Adore keeps widening the borders of its animated pop universe with “Honey Is My New Favorite,” a new collaboration with Queens rapper Deem Spencer that folds reflective hip-hop storytelling into the anonymous New York City band’s bright, nostalgia-heavy synth-pop.
Released through Big Beat Records and Warner Records, the track arrives with a lyric video starring Dazy, the superpowered bunny who inhabits Adore’s increasingly elaborate fictional world. The pairing makes sense within a project that has consistently treated genre less like a boundary than raw material, combining pop immediacy with characters, visual mythology and an evolving version of futuristic New York.
On “Honey Is My New Favorite,” Spencer brings a subdued, conversational presence to a track driven by drums, glossy synth textures and pitch-shifted vocal hooks. His verses look backward at a relationship without getting trapped there, particularly when he considers the uncomfortable possibility that distance may have been necessary for someone else to grow.
“I know you miss the old her, but maybe she don't. Maybe if you were still close she'd never have grown.”
The line gives the song its emotional center. Rather than turning regret into melodrama, Spencer approaches the aftermath with resignation and accountability, allowing Adore’s sweeter production to create tension around lyrics that are considerably more bruised.
“‘Honey Is My New Favorite’ is a beautiful song on reflection and accountability in love,” Spencer said. “Such a fresh sound. I'm thankful to Adore for trusting me with this one.”
Adore offered a characteristically sharper description of the collaboration, saying, “Deem has a way of making sad things sound beautiful and painfully funny at the same time. This song is an apology letter written with a broken hand.”
The release follows “Feel It All Again,” another hypermelodic entry in Adore’s catalog that pushed the project’s visual storytelling considerably further. Its Wesley Wang-directed video follows two country bunnies staging violent heists as they attempt to reclaim their carrots from an authoritarian government, turning an otherwise euphoric song into a miniature dystopian action story.
The film, titled Violet and Marlowe Rob a Bank, won Best Animated Short at the Tribeca Festival in June, giving Adore’s fictional universe one of its most visible showcases yet. The contrast between the song’s communal refrain and the short’s cartoon rebellion captures much of what distinguishes the project: polished pop on the surface, stranger ideas moving underneath it.
That world-building has been part of Adore from the beginning. The project launched in 2023 with “dancing while the world burns,” whose video began introducing the characters and setting that now connect the band’s music to a broader 3D narrative. At the center is a group of friends navigating and resisting a giant corporation in a futuristic New York City.
The anonymous artists behind Adore also bring experience from across contemporary music, with credits connected to artists including Young Thug, Blood Orange and Chappell Roan. Their previous work has appeared in television series including Euphoria, Gossip Girl and Insecure, along with campaigns for YSL, Estée Lauder and Coca-Cola.
Adore’s audience has expanded rapidly alongside that mythology. The band says its 2024 single “did i tell u that i miss u” has earned Gold certification and more than 250 million Spotify streams, while the project has surpassed 424 million global streams, 7.5 billion views across YouTube and TikTok and more than 5 million monthly Spotify listeners.
The group also scored Public Access, the Benny Safdie-produced documentary that premiered at Sundance this year, another step in a body of work increasingly built to move between music, animation and film.
“Honey Is My New Favorite” does not abandon Adore’s maximalist instincts, but Deem Spencer gives the record a more reflective center. The result feels less like a guest verse pasted onto a pop single and more like another character entering a world that Adore is still revealing one song, short film and strange little rabbit at a time.
